Creolization is a geographical concept which focuses on the inflow of commodities to a place (as opposed to the outflow ideas from the homogenization concept)--it is the process of seeing how commodities are assigned meanings and uses in receiving cultures.

Baber and Waterman, 1995, believe that locals select elements of the receiving culture in order to construct their own hybrid medium.

Cultures become creolized as a consequence of the fusion of disparate elements which are both heterogeneous and local.