is the promotion
products by the cosmetics industry
through a variety of media
. The advertising campaigns
are usually aimed at women wishing to improve their appearance, commonly to increase physical attractiveness
and reduce the signs of ageing
Many campaigns have come under fire through their alleged use of pseudoscience
and their promotion of unrealistic goals. Moreover, many campaigns are accused of inducing harmful habits on people (such as bulimia and anorexia), and leading to destructive plastic surgery practices.