Paint books and coloring books emerged in the United States as part of the "democratization of art" process, inspired by a series of lectures by British artist Joshua Reynolds, and the works of Swiss educator Johann Pestalozzi and his student Friedrich Froebel. Many educators concluded that all, regardless of background, students stood to benefit from art education as a means of enhancing their conceptual understanding of the tangible, developing their cognitive abilities, and improving skills that would be useful in finding a profession, as well as for the children's spiritual edification. The McLoughlin Brothers are credited as the inventors of the coloring book, when, in 1880s they produced The Little Folks' Painting Book, in collaboration with Kate Greenaway. They continued to publish coloring books until the 1920s, when the McLoughlin Brothers became part of the Milton Bradley Company.
Another pioneer in the genre was Richard F. Outcault. He authored Buster's Paint Book in 1907, featuring the character of Buster Brown, which he had invented in 1902. It was published by the Stokes Company. This launched a trend to use coloring books to advertise a wide variety of products, including coffee and pianos. Until the 1930s, books were designed with the intent for them to be painted instead of colored. Even when crayons came into wide use in the '30s, books were still designed so that they could be painted or colored.
There is also a reputedly excellent textbook on the FORTRAN programming language, called A Fortran Coloring Book, that is presented as a tongue-in-cheek coloring book.
The term and concept of the "coloring book" was adopted by the feminist artist Tee Corinne as a tool of female empowerment. Corinne made pencil sketches of female genitalia, which she then inked and printed on card stock. She published a collection of them in 1975 as The Cunt Coloring Book.
No other name seemed really to fit, although the word "cunt" was not one with which I was particularly comfortable. The alliteration, though, was nice. I also liked the idea of combining a street term for genitalia with a coloring book, because both are ways that, as children, we get to know the world.
Traditional Coloring Books and Coloring Pages are printed on paper or card. Some coloring books have perforated edges so their pages can be removed from the books and used as individual sheets. Others may include a story line and so are intended to be left intact. Today many children's coloring books feature popular cartoon characters. They are often used as promotional materials for animated motion pictures. Coloring books may also incorporate other activities such as dot-to-dot, mazes and other puzzles. Some Coloring Books also incorporate the use of stickers.