Cockeyed.com is a website that covers a variety of subjects, most of which are projects undertaken by the site's creator, Rob Cockerham. As the creator lives in Sacramento, California, many of his projects take place in notable Sacramento landmarks, such as Arden Fair Mall and Arco Arena.
One of the most popular articles is called "How Much is Inside", which has been put together one episode at a time since 1998. There are currently more than 40 episodes online, and it is available in 3 and a half languages.
Other sections are the pranks, the educational Science Club and Cockerham's Incredible Creations, all of which are presented with vividly colorful pictures detailing the steps of the project.
In addition to being a source of partially useful information, the site also handles some important issues. Cockerham has also used the site as a platform to locate and harass spammers.
A particular focus of the website is the multi-level marketing business opportunity from Herbalife. Rob has dedicated many pages to criticizing its independent distributors' use of signs in public spaces as well as the Herbalife business model in general.
Unique on the home page is a one-pixel ad.
Rather than using statistical methods to estimate the contents, the group favors empirically measuring the amounts. For example, to figure out how much is inside of a keg, they (and an invited group of "fellow scientists") poured and consumed 141 individual cups of beer. A simpler (but less interesting) way to determine the amount would have been to simply calculate the volume of the keg and divide by the volume of each cup.