Attendance in 2006 was over 20,000.
The rodeo was first held in 1945 and proved so popular that it was taken over by the Lower Fraser Valley Agricultural Association in 1947.
In 1962, the fair was taken over by the Fraser Valley Exhibition Society, and in 1994, the fair and rodeo were renamed the Cloverdale Rodeo & Exhibition Association.
In 1996, the 109 year-old annual fall fair was incorporated into the May rodeo weekend.
In 2007, after controversy over the death of a steer, the rodeo announced that it will drop 4 roping events thus disqualifying itself from the professional rodeo circuit.
For children, there are 4H club displays and children's entertainers.
The rodeo is an annual target of animal rights activists, who allege that bucking straps, electric prods, spurs and physical abuse are used to terrorize the animals into action. For the past several years, animal right activists have moved their protests into the arena, using banners and handcuffing themselves to the gates of bucking chutes.
In 2007, activists from Vancouver, British Columbia animal rights group Liberation BC entered the rodeo ring to protest the death of a calf in a roping event at the previous day's show. Pamela Anderson targeted the Cloverdale Rodeo that same year by writing a letter urging corporate sponsors to end their partnership with the rodeo, claiming that "the calf roping event is particularly cruel". Following this controversy the Cloverdale Rodeo announced that it would cut ties with the professional circuit by dropping four controversial roping events including: tie-down roping, team roping, cowboy cow milking and steer wrestling.