Chrysler-Plymouth was a division of the
Chrysler Corporation, an American automobile company founded by
Walter P. Chrysler. The division sold cars with both
Chrysler and
Plymouth brand names. The Chrysler models emphasized luxury, while the
Plymouth cars stood for practicality.
When the Plymouth brand was retired in 2001, Chrysler became a stand-alone division of DaimlerChrysler AG, the company formed by the merger of Chrysler and Daimler-Benz. Recently, however, the Chrysler Group has been making efforts to consolidate the Chrysler, Dodge, and Jeep brands into one sales unit, while maintaining separate brand identity.
References
Trivia
Some old Chrysler dealerships still use the old logo even after the demise of the
Plymouth marque.