was a division of the Chrysler Corporation
, an American automobile company founded by Walter P. Chrysler
. The division sold cars with both Chrysler
brand names. The Chrysler models emphasized luxury, while the Plymouth
cars stood for practicality.
When the Plymouth brand was retired in 2001, Chrysler became a stand-alone division of DaimlerChrysler AG, the company formed by the merger of Chrysler and Daimler-Benz. Recently, however, the Chrysler Group has been making efforts to consolidate the Chrysler, Dodge, and Jeep brands into one sales unit, while maintaining separate brand identity.
Some old Chrysler dealerships still use the old logo even after the demise of the Plymouth