Cheerio (drink)

Cheerio (drink)

is a Japanese carbonated soft drink manufactured by the Cheerio Corporation. The drink comes in multiple flavors, and was introduced in 1963. The drinks used to be sold in glass bottles, similar to those used for Ramune. In recent years, with the proliferation of steel and aluminum cans and PET bottles, Cheerio (grape and orange only) in glass bottles is only available in the Chūbu region south of Tokyo, as well as three vending units in Kanagawa Prefecture. In order to accommodate the places which sell sake and other drinks, Coca-Cola and other soft drink makers have worked to expand the varieties of their products. One way of selling more of their goods is by lining them up next to milk and other products, which helps increase sales at places such as sentō, onsen and convenience stores.

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