Celly Cel (born Marcellus McCarver) of Vallejo, California is an American rapper and hip hop producer, renowned for his Hardcore 'Gangsta Rap' lyrics. He released his first single on his independent record label Realside Records in 1992 called “Lifestyle of a Mack”. Celly Cel then debuted in 1994 with Heat 4 Yo Azz; after dropping Killa Kali a year later, he did not resurface with G-Filez until 1998. Deep Conversation followed in mid-2000. Celly has collaborated with fellow Bay Area Rappers E-40 & B-Legit on several occasions.
Celly Cel just felt like it was time to start his own record label. He started his independent company and decided to call it “Realside Records” because that’s where it all began. He released his first album under the label called Deep Conversation in 2000.
This officially put Realside on the map. Later that year, he released a compilation called Live from the Ghetto. On April 4, 2006 Celly Cel's latest album Slaps, Straps & Baseball Hats was released.