The Direct Marketing Association
(DMA) is a trade organization which seeks to advance all forms of direct marketing
. The DMA was founded in 1917. It is based in the United States
, but its members include companies from 53 other countries as well.
The DMA (USA ) promotes direct marketing, informs consumers of the safeguards that exist,
and promotes the DMA as their protector, contact point and regulator.
The DMA also tries to ensure that its members create consumer confidence.
It advises how companies should use information by operating within the terms of Data Protection laws.
The USA DMA manages the industry's preference services:
- Mailing Preference Service (MPS)
- Telephone Preference Service (TPS)
- Fax Preference Service (FPS)
These services are designed to make consumers aware of the services that stop mail, email, telephone and fax marketing to them as individuals.
Members of the Direct Marketing Association (USA )
The US Direct Marketing Association claims a membership of more than 3,600 companies, including the following non-profit organizations, charities and companies: