A Cadbury Creme Egg is a brand of chocolate manufactured inside-and-out to look like an egg. The "egg" has a milk chocolate "shell", with a white and yellow fondant filling designed to resemble the yolk and white of an egg. Creme Eggs are the best selling confectionery item between New Year's Day and Easter, with annual sales in excess of 200 million items and a brand value of approximately £45 million.
It is produced by Cadbury plc in the United Kingdom, and under license by The Hershey Company in the United States. The eggs are manufactured at the Bournville factory in Birmingham at the rate of 1.5 million per day, and also at other Cadbury factories in countries such as New Zealand.
While filled eggs were first manufactured by the Cadbury Brothers in the early 1920s, the Creme Egg in its current form was introduced in 1971.
When first introduced in Britain, the original Cadbury Creme Egg weighed 40 grams (1.4 oz) and contained 171.6 Calories. Cadbury Creme Eggs sold in the UK and Canada have remained at this size, but those sold by Hershey's in the United States have decreased in size since their introduction - before 2006 they are listed with a weight of 39 grams, while today they are listed at 34 grams.
During an interview on the April 4th, 2007 episode of Late Night with Conan O' Brien, actor B. J. Novak drew attention to the fact that American market Cadbury Creme Eggs have decreased in size from previous years, despite the claim on the Cadbury's website FAQ that the eggs were not getting smaller, but rather, "you've just grown up!" The site has since been updated to clarify that only American eggs have altered in size.
In recent times, the creme egg has been marketed in the UK and Ireland with the question "How do you eat yours?" and in Australia with the slogan "Don't get caught with egg on your face". Australia has also used a variation of the UK question, using the slogan "How do you do it?" Over the years, there have been several major Cadbury's Creme Egg campaigns.
In North America, Creme Eggs are advertised on television with a small white rabbit called the Cadbury Bunny (alluding to the Easter Bunny) who clucks like a chicken. Ads for caramel eggs use a larger gold-colored rabbit which also clucks, and chocolate eggs use a large brown rabbit which clucks in a deep voice. The advertisements use the slogan "Nobunny knows Easter better than him", spoken by TV personality Mason Adams. The majority of rabbits used in the Cadbury commercials are Flemish Giants.
In the UK, around the year 2000, selected stores were provided stand alone cardboard cutout of something resembling a "love tester." The shopper would press a button in the centre and a "spinner" (a series of LED lights) would select at random a way of eating the Creme Egg, e.g. "with chips". These were withdrawn within a year. There are also the "Creme Egg Cars" which are, as the name suggest, ovular vehicles painted to look like Creme Eggs. They are driven to various places to advertise the eggs but are based mainly at the Cadbury factory in Bournville.