Cabela's is a Sidney, Nebraska-based direct marketer and specialty retailer of hunting, fishing, camping and related outdoor recreation merchandise. It also has "Trophy Properties LLC (a real estate market), "Outdoor Adventures (hunting and fishing trips), and the "Gun Library" (where people can buy and sell new and used firearms). Its direct marketing operation is one of the largest in the United States. The company went public in 2004, with that fiscal year's revenue reaching $1.56 billion, a 50% growth since 2001.

Cabela's mail-order catalogs are shipped to all 50 states and 120 countries. More than 120 million catalogs were mailed in its first year as a public company.

Retail stores

Cabela's has a distinctive look to their retail operations, a look which turns them into tourist attractions as well as retail stores. The stores are more like cavernous showrooms, bringing the outdoors inside. They feature museum-quality displays of taxidermied wildlife, large aquariums, indoor mountains, and archery ranges. The success of the format is illustrated by the company's Kansas City, Kansas store at over , attracted more than four million customer visits in one year. Currently, the largest Cabela's retail facility is in Hamburg, Pennsylvania, with more than of floor space.

In 2007, Cabela's purchased family owned S.I.R. Warehouse Sports Store in Winnipeg, Manitoba. The Winnipeg location serves as the Canadian headquarters. The company has also announced that its largest store will be constructed in Canada. This location will be a part of the Lac Mirabel project, which will include of retail space, and could open as early as 2008

The store just off Interstate 80 on the southern edge of Sidney illustrates some of the elements. The grounds include a 3 1/2 acre pond and two bronze double-life-size bull elk on one side of the building. Inside, moss rock pillars hold trophy elks of huge proportions. A -tall replica of a mountain is framed in a mural of blue sky. The mountain is covered with 40 lifelike game trophies and features a waterfall that splits at the base into two ponds. Suspended in the air between the entryway and the mountain is a flock of taxidermic Canada geese.

Other attractions in their retail showrooms include a restaurant, a gun library, where one can see the epitome of the gunmaker's art, and a travel service, where customers can plan trips to anywhere in the world.

Locations

(in order of opening):

Location		Opening date	Area
			Square feet	m²
1	Kearney, Nebraska	October 1987	35,000	3,000
2	Sidney, Nebraska	July 1991	85,000	8,000
3	Owatonna, Minnesota	April 1998	150,000	14,000
4	Prairie du Chien, Wisconsin	September 1998	40,000	4,000
5	East Grand Forks, Minnesota	September 1999	60,000	6,000
6	Mitchell, South Dakota	March 2000	80,000	7,000
7	Dundee, Michigan	August 2000	225,000	21,000
8	Kansas City, Kansas	August 2002	180,000	17,000
9	Hamburg, Pennsylvania	September 2003	250,000	23,000
10	Wheeling, West Virginia	August 2004	175,000	16,000
11	Fort Worth, Texas	May 25 2005	230,000	21,000
12	Buda, Texas	June 30 2005	185,000	17,000
13	Lehi, Utah	August 25 2005	150,000	14,000
14	Rogers, Minnesota	October 14 2005	185,000	17,000
15	Glendale, Arizona	July 28 2006	160,000	15,000
16	Boise, Idaho	August 25 2006	132,000	12,000
17	Richfield, Wisconsin	September 26 2006	165,000	15,000
18	La Vista, Nebraska	November 3 2006	125,000	12,000
19	Hazelwood, Missouri	April 13 2007	130,000	12,000
20	Hoffman Estates, Illinois	September 21 2007	185,000	17,000
21	Gonzales, Louisiana	October 5 2007	165,000	15,000
22	East Hartford, Connecticut	October 19, 2007	185,000	17,100
23	Hammond, Indiana	October 19, 2007	185,000	17,000
24	Post Falls, Idaho	November 9, 2007	125,000	11,600
25	Reno, Nevada	November 16, 2007	150,000	14,000
26	Lacey, Washington	November 16, 2007	185,000	17,100
27	East Rutherford, New Jersey	on hold	~180,000	16,700
28	Rapid City, South Dakota	August 7, 2008	80,000	7,400
29	Scarborough, Maine	May 15, 2008	130,000	12,000
30	Billings, Montana	2009	80,000	7,400
31	Wheat Ridge, Colorado	on hold	~200,000	~18,500
32	Greenwood, Indiana	on hold	125,000	12,000
33	Winnipeg, Manitoba, Canada	May 1, 2008 (purchase of S.I.R. Mail Order)	40,000	4,000
34	Montreal, Quebec, Canada	on hold	TBD	TBD
35	Mercedes, Texas	July 2009	250,000	23,000

Television

Cabela's has produced several television series, they are called Cabela's Outfitter Journal, and Cabela's Memories in the Field. They broadcast on WildTV and The Outdoor Channel and available for download at MoboVivo

Games

Cabela's have produced several video games for many video game platforms, including Cabela's Big Game Hunts, Cabela's Dangerous Hunts 1 & 2, Cabela's African Safari, Cabela's Outdoor Adventures and more. All these games feature life-like hunting experiences and features.

See Cabela's video games.

References

External links

• Cabela's
• Cabela TV Home
• MoboVivo Cabela Programs