is a German
company that specializes in water filtration
products. The company is the world's market leader in portable household water filtration. Brita products include water jugs, kettles
attachments, all of which use silver
-impregnated activated carbon
and ion-exchange resin
as their primary filtering mechanism. The activated carbon used in Brita filters is produced from coconut
shells. The company manufactures its pitchers from styrene methyl methacrylate copolymer
In Britain Hinari manufactures an electric kettle incorporating Brita technology.
Brita started in 1966 when Heinz Hankammer
had the idea of optimizing normal tap water. He named the company after his daughter Brita. Its headquarters are in Taunusstein
in Germany. In 1988 The Clorox
Company, based in Oakland, California
, acquired rights to the brand from the German company for North and South America.