The Roman Villa south of the town, as well as the numerous relics of the Roman period discovered in the area, show that this was a seaport of some note 2,000 years ago. Signs of prehistoric activity have also been found on Brading Down.
Local history records that St Wilfrid came to the Island during the 680s, landed at Brading, preached there to the Islanders and began the conversion of the Island, possibly establishing his first church there. Bede states that King Caedwalla of Wessex killed the pagan population "with merciless slaughter" and replaced them with his own Christian followers, dedicating a quarter of the Isle of Wight to Wilfrid and the Church. Wilfrid would thus have been literally preaching to the converted because everyone else was dead. This legend was illustrated by a tableau at the Waxworks.
Nowadays the fair is called Brading Day and is held over the 1st weekend in July each year.
In recognition of its status as a town, Brading still has a mayor and an elected town council.
In mediaeval times the town was governed by the Steward, Bailiffs and 13 Jurats, and returned two MPs to the Westminster Parliament. Now the town is a part of the Isle of Wight parliamentary constituency.
Throughout the Middle Ages various attempts were made to drain off the rest of the harbour; for it had gradually become silted up and, except for the main channel of the river, was too shallow to be of any commercial use. Sir Hugh Myddleton, who had constructed the New River from Enfield to central London for James I, undertook this work; but the sea broke in and flooded the land once again. After others had also tried and failed, this reclamation was finally accomplished in 1881 by the building of a substantial embankment right across the harbour, with the building of the railway to Bembridge.
So Brading now shares with Winchelsea and Romney the distinction of being a seaport without any sea. Losing access to the sea caused Brading to decline in importance and prevented the sort of growth enjoyed by Cowes and Newport.
A historic Old Town Hall stands near to the church. The New Town Hall dates from 1903. There is no record of the earliest Town Hall, but an entry in The Court Leet Book 1729 refers to the assessment of one shilling rate, and also a subscription towards building a new Town Hall, Market House and Prison. In 1730 an extra 3d was added to the rate for the Town Hall.
This new building remained until 1876 when it was restored to its present state, and then contained the Free Town Library. Before the building of the first school in 1823, the children were taught in the Town Hall, and it was also used for Mother's Meetings. The Town Trust now owns the building.
Brading was formerly the testing place for weights & measures for all of East Wight and these standards are still kept in the upper building together with the Town Charter.
Brading Down is a popular viewpoint and downland beauty spot, with impressive views over Culver Down and Sandown Bay. From the north side of the hill you can look over the town towards the mainland. From further up you can see the Solent and the Spinnaker Tower at Portsmouth. This elevated site is also of great archaeological importance, with prehistoric, Roman and mediaeval remains, as well as practice trenches from the first world war.
The Brading Marshes nature reserve is the first Royal Society for the Protection of Birds reserve on the Isle of Wight. Situated on the reclaimed land of the old harbour, behind the present-day Bembridge Harbour, it was bought in 2001 and is a mix of lagoons and ditches, reed beds and meadows, with a fringe of ancient woodland.
The main A3055 road from Ryde to Sandown passes through the town. The town is well-connected to the surrounding countryside by footpaths and bridleways. The Bembridge Trail passes through the town along Doctors Lane, Cross Street, High Street and Quay Lane (Wall Lane) then along the top of the embankment to St Urian's Copse. There are 71 other footpaths, by-ways and bridle paths in the civil parish area and organised parties of walkers may often be seen meeting at the station or the Bullring.
Southern Vectis run buses on route 2, route 3 and route 10 from the town, serving Bembridge, Newport, Ryde, Sandown, Shanklin and Ventnor, and some other places. Night buses are run at weekends.
Brading has many attractions to tempt the visitor, quite apart from the natural beauty of the area. These include the famous Brading: The Experience (formerly the Isle of Wight Waxworks Museum); the Lilliput Doll and Toy Museum; The Roman Villa at Morton with its protective cover (new in 2004) and interpretation centre.
One of the town's claims to fame is that the boards used in churches all over the world to display hymn numbers were invented here by the Rev Legh Richmond, who was curate-in-charge of Brading and Yaverland 1757 to 1805, and a famous writer of inspirational evangelist pamphlets at that time.