According to the show's organizers, they are looking for children with proven talents who have been rewarded by their school. The children who take part must be able to present themselves clearly in Hindi or English. Also, participants should be able to balance their academics with their extracurricular activities. Each team consists of students from a given school.
The Bournvita Confidence Champion was organised in 2006 and the winner was Palak Muchhal (a singer) from Queens, Indore, and the runner-up was Kiran Pathakota (a mridangam player) from Bangalore.The winner of Confidence championship 2007 was a boy from Ajmer who won a trip to Europe while the runner up was ritam from kolkata.