The station currently only serves trains of the Cross City Line, all services currently being operated by Class 323 electrical multiple units. Services are all operated by London Midland on behalf of Centro, the West Midlands Passenger Transport Executive.
The station sits above Bournville Lane, as the tracks are on an embankment, shared by the Worcester and Birmingham Canal. Cadbury's chocolate factory is adjacent. Bournville station is partly painted in Cadbury purple and station signs include the famous Cadbury logo, a reflection of the station providing ideal access for Cadbury World.
An engine shed formerly stood nearby.
Bournville Station is equipped with real-time information departure boards which were installed in 2006 by Central Trains.
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