Established in November 2002, BlogCN
is the first free blog hosting service
provider in China
. Based in the eastern city of Hangzhou
, BlogCN has built the world's largest Chinese blog
community, blog hosting service, and blog search engine
. The Internet portal offers free blog space, but began to charge for value-added services, including mobile phone features
, in 2005. BlogCN simultaneously introduced a virtual coin system to purchase such services. The total value of BlogCN is estimated at US$10,000,000. 70-80% of its revenue comes from advertising. The website is supported by Web 2.0 software.
In 2005, several investors, including IDG and Granite Global Ventures, attempted to purchase BlogCN.
The company first came into the public's attention in 2003 because of its blogger Mu Zimei
. Her blog contained straight-forward descriptions of her sexual encounters with various men, which was a first for China. Zhiguang Hu, the founder and now director of BlogCN, was featured in an article in the August 24
issue of BusinessWeek
entitled A Watchful Eye on China's Blogosphere