Originally, martingale referred to a class of betting strategies popular in 18th-century France. The simplest of these strategies was designed for a game in which the gambler wins his stake if a coin comes up heads and loses it if the coin comes up tails. The strategy had the gambler double his bet after every loss, so that the first win would recover all previous losses plus win a profit equal to the original stake. Since a gambler with infinite wealth will with probability 1 eventually flip heads, the Martingale betting strategy was seen as a sure thing by those who practised it. Of course, none of these practitioners in fact possessed infinite wealth, and the exponential growth of the bets would eventually bankrupt those who choose to use the Martingale. Moreover, it has become impossible to implement in modern casinos, due to the betting limit at the tables. Because the betting limits reduce the casino's short term variance, the martingale system itself does not pose a threat to the casino, and many will encourage its use, knowing that they have the house advantage no matter when or how much is wagered.
One activity where money management based on an anti-martingale approach has a recognized value is speculation and trading. Many financial markets have some cyclical component to them, and the approach of an individual speculator or trader may only be appropriate for one portion of that cycle. Using an anti-martingale risk management scheme will increase profits during time periods when a trading approach is working well, while automatically decreasing exposure during portions of the cycle where trading is unprofitable. This is believed to decrease the risk of ruin for trading.
In the CSI: Las Vegas episode XX, a character borrows thousands of dollars to test out a brilliant gambling strategy, which turns out to be the Martingale system.