Their trademark product is a choux pastry shell filled with whipped cream custard, available in vanilla, chocolate, and specialty flavors such as green tea, strawberry, pumpkin, Earl Grey Tea, Èclair, and coffee. In addition, Hawaii locations also have haupia, lilikoi, and caramel flavors. The different flavors are sold on a rotating schedule.
The first Beard Papa's was opened in 1999 by Yuji Hirota in Osaka, Japan with the motto Pipin' Hot Cream Puffs. Since its beginnings Beard Papa's has grown considerably expanding outside of Osaka and even Japan itself to China, Korea, Taiwan, Indonesia, Australia, Singapore, Malaysia, Canada, and the United States.
In June 2008, Beard Papa's was identified as "wired" by Wired Magazine (the magazine's highest rating, above "Tired" and "Expired").
Beard Papa's has a selection of other pastries and desserts such as: