Their appearance was toy-like, cartoonish, or Art Deco, and they featured simple, repetitive motions performed by the doll-like sculptures. No brand names or jeweller's names appeared on the displays; most of them pitched the generic idea of buying diamonds or watches. A typical motion showed technicians working on a "diamond reactor" with dials labelled "fire" and "sparkle," and a plaque noting that "Your diamond will appear much larger in one of our modern mountings." Many depicted couples courting or honeymooning, often in fanciful surroundings such as a Well Fargo stagecoach. Placards often suggested that a diamond could facilitate a favorable courtship outcome: "You will always be on the right road with one of our beautiful diamonds. One is described by a dealer:
The displays were designed by Arch E. Baranger, Hazel J. Baranger and Robert Gerlach and manufactured in runs of about 30 each. A total of 167 different designs were produced. The displays were never sold but rented to jewellers under a contract in which the displays were rotated monthly, each jeweller returning the old one and receiving a new one to display.
Collectors of these motions prize them highly, and as of 2006 they appear to command mid-four-figure asking prices; one sold in 2005 for $6500
The Baranger Studios building itself is well known in South Pasadena, and some cited it as their favorite building in one survey.