The Ballantine's flavor is dependent on these 50 single malts, 4 single grains and in particular the fingerprint malts from Miltonduff and Glenburgie. It is balanced because no one single component dominates.
The brand has won many accolades and awards.
The business continued to thrive under George junior. The Ballantine's family finally capitalised on their success in 1919, accepting a buy-out offer from the firm of “‘Barclay and McKinlay”’. Retaining the reputation and goodwill of the former company name, the new owners began the development of Ballantine's as a brand name for the blends they had inherited. But increasingly substantial resources were needed to compete fully in the growing world market. These were provided in 1937 by “‘Hiram Walker Gooderham & Worts”’, a Canadian distilling concern with an international business when they acquired the share capital of “‘George Ballantine and Son”’. One of the new owner's first actions was to purchase a distillery at Miltonduff, near Elgin in the heart of Speyside, and licence it to Ballantine's.
In 1937 the company received its Grant of Heraldic Arms, recognised “‘George Ballantine & Son”’ as an "incorporation noble on the Noblesse of Scotland". The heraldic arms that decorate the Grant appear on every bottle of Ballantine's Scotch whisky.
The new company's first task was to secure fillings, to which end Miltonduff and Glenburgie Distilleries were purchased, and a massive new grain distillery - the largest in Europe - built at Dumbarton. During the 1960s the company turned to Europe - at that time an unexplored market for Scotch - and by 1965 had secured such a strong foothold there that it resolved to gear the home trade to supporting the overseas business.
Strong distribution and the popularity of Scotch whisky in the mid-80’s were key influencers in growth. Ballantine's is named the number one brand in Europe and the third largest in the world in 1986 with the oldest product Ballantine’s Finest. In Korea, Ballantine's is the clear number one in the super-premium category with its ever-popular Ballantine's 17 in addition to 21 and 30> In 1988, the Company became part of the global conglomerate called Allied Domecq Spirits & Wine.
In 2005 Ballantine’s became part of the Pernod Ricard portfolio.
In 2006, Sandy Hyslop was appointed as Ballantine’s Master Blender – the 5th Master Blender in Ballantine’s 180 year history.