Awareness, Inc.

Awareness, Inc. (formerly iUpload) helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies--blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.--with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory.

Customers include McDonald's, Kodak, the New York Times Co., Northwestern Mutual and Cannondale Bicycle Corp..

Awareness was originally founded as iUpload by Robin Hopper and David Carter. In July 2007 it changed its name to Awareness and received Series A venture capital funding in July 2007 from Greylock Venture and North Bridge Venture Partners The company is headquartered in Waltham, Mass., with offices in Burlington Ontario, Canada.

References

• Baker, Stephen. Business Week, (8/27/2007) Corporate blogs: Don't Call Them That!
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• Hoover, J. Nicholas. Social Networking: A Time Waster or the Next Big Thing In Collaboration, Information Week, 9/20/07.
• Totty, Michael. Wall Street Journal. (6/18/2007). Social Studies.