The stadium was financed by donations from the five major auto manufacturers in Canada at the time: American Motors, Chrysler, Ford, General Motors, and Volvo.
Following its use in Expo 67, the gaps between the sections were filled in as preparation for the Alouettes' 1968 season. However, the stadium was considered by many to be located too far from downtown (a complaint that would be echoed years later regarding Olympic Stadium) as well as too cold due to its proximity to the Saint Lawrence River, and as a result crowds declined rapidly. Despite this, those fans that did attend remember the stadium as having an intimate atmosphere well suited to CFL football.
The only Grey Cup contest at the Autostade was played on November 30, 1969, between the Ottawa Rough Riders and the Saskatchewan Roughriders. Due to fears about FLQ terrorist activities, the CFL had 300 police officers in full riot gear on standby just in case anything got out of hand. Fortunately, there were no incidents. Ottawa's Russ Jackson and Frank Clair ended their Hall of Fame careers with a 29-11 win over Saskatchewan.
Crowds remained small for the next two seasons. The 1971 CFL All Star Game attracted little attention, and the Alouettes ownership decided to return to Molson Stadium in 1972, hoping to draw larger crowds. The plan backfired, with overall attendance dropping by 60,000 from the previous season, and the team returned to the Autostade the following year. The stadium fell into disuse after the Alouettes moved to Olympic Stadium following the 1976 Summer Olympics. Although the venue was used for concerts and various other events for a few years, it was demolished in the late 1970s.
In May of 2005, the Montreal Impact soccer club had announced that they would be building a new stadium near the former location of the Autostade. The Impact have since changed their plans, and broke ground on a new stadium in the Olympic Park in the spring of 2007.