Artists United Against Apartheid was a 1985 protest group founded by activist and performer Steven Van Zandt to protest apartheid in South Africa, that produced the song "Sun City" and the album Sun City that year.
When Van Zandt was finished writing "Sun City", he and Schechter spent the next several months searching for artists to participate in recording it. Van Zandt initially declined to invite Springsteen, not wanting to take advantage of their friendship, but Schechter had no problem asking himself; Springsteen accepted the invitation. Van Zandt was also shy about calling legendary jazz artist Miles Davis, whom Schechter also contacted; with minimal persuasion, Davis also accepted. Eventually, Van Zandt and Schechter would gather a wide array of artists, including Kool DJ Herc, Grandmaster Melle Mel, Ruben Blades, Bob Dylan, Herbie Hancock, Ringo Starr and his son Zak Starkey, Lou Reed, Run DMC, Peter Gabriel, David Ruffin, Eddie Kendricks, Darlene Love, Bobby Womack, Afrika Bambaataa, Kurtis Blow, Jackson Browne and then-girlfriend Darryl Hannah, U2, George Clinton, Keith Richards, Ronnie Wood, Bonnie Raitt, Hall & Oates, Jimmy Cliff, Big Youth, Michael Monroe, Peter Garrett, Ron Carter, Ray Barretto, Gil-Scott Heron, Nona Hendryx, Pat Benatar, and Joey Ramone.
These artists also vowed never to perform at Sun City, because to do so would in their minds seem to be an acceptance of apartheid.
Schechter had also taken on the job of documenting the sessions on video and producing a behind-the-scenes documentary, working with 16mm crews and independent production companies, directed by Jonathan Demme. Paul Goldberg, director, producer and cameraman for Hollywood New York International, worked with Panasonic's Recam format for handheld coverage of two days of the artists in the streets of Manhattan as well as a rendition of "Sun City" in Washington Square Park. 150 policemen surrounded the entire park on horseback and foot to secure the area for the performance, which included Van Zandt, Bono, Springsteen, the Fat Boys, Motley Crue, Afrika Bambaataa, Nona Hendryx and many others. Schecther invited MTV to get involved and asked a friend, Hart Perry, to film the sessions. During the course of the film, Schechter asks the artists to explain their involvement in the project in their own words: "Sun City's become a symbol of a society which is very oppressive and denies basic rights to the majority of its citizens," said Jackson Browne. "In a sense, Sun City is also a symbol of that society's 'right' to entertain itself in any way that it wants to, to basically try to buy us off and to buy off world opinion."
Recalls Schechter, "I was surprised that many of the best-known rock 'n rollers were so publicity shy. Most of them had publicists who staged their media appearances. They weren't used to cameras poking them in the face. Bruce Springsteen at first turned down my request for an interview, but just as I was walking away from him dejected, he ran after me and agreed to say a few words for the documentary.
"When Miles started improvising in the studio...Steven and Arthur [Baker] insisted I not approach him with a camera. 'It's Miles, man," Baker said. "He's erratic, idiosyncratic, explosive. Wild. Don't mess with him when he's playing...' I barged into the booth while Davis was setting up, introduced myself and asked if we could videotape him. Through the glass I could see Steve and Arthur, heads in hands, convinced that I had blown it. Miles smiled. 'Bring it on,' he ordered, 'bring it on.' And we did, getting priceless footage in the bargain."
In addition to "Sun City," a number of other songs were recorded, making up the album Sun City.
Schechter's connections with ABC News posed some risks. "I couldn't tell ABC what I was doing on the side," recalls Schechter. "They would not have approved. I knew I couldn't propose a story about Sun City either, because I had stepped over the line and become part of the story. I tried and mostly succeeded in keeping my name out of the papers and my mug out of the video. I was terrified that 20/20 would dump me if they knew what I was doing, especially if my affiliation with ABC was dragged into it, even though the network had nothing to do with the project. I worked even harder at ABC, producing more stories than many of my colleagues, so I couldn't be accused of slacking off."
The record never achieved the financial success of "We Are the World," although Oliver Tambo and the ANC's school in Tanzania "was sure happy when we gave them a big check," according to Schechter. "Sun City" was picked as record of the year by many of the most influential music critics.
Van Zandt and Schechter also struggled to get the documentary seen. PBS refused to air the non-profit film The Making of "Sun City" even though it won the International Documentary Association's top honors in 1986; PBS claimed the featured artists were also involved in making the film and were therefore "self-promoting." (In contrast, PBS chose to broadcast The Making of "Raiders of the Lost Ark", which was made as a promotional exercise by the for-profit Paramount Pictures and Lucasfilm Ltd..)
Nonetheless, the album and single raised more than a million U.S. dollars for anti-apartheid projects. It premiered at the United Nations, thanks to the Special Committee Against Apartheid and UN officers such as Aracelly Santana.
In South Africa, "Sun City" would later inspire musician Johnny Clegg to create a local organization similar to Van Zandt's, and "Sun City" also became the catalyst for the South Africa Now TV series.