Apatinska pivara (full legal name: Akcionarsko društvo Apatinska pivara Apatin) (BELEX: APTP) located in the town of Apatin was built in 1756 and is today the biggest brewery in Serbia. Registered as joint stock company it has 1287 employees.
The brewery follows a long tradition. Its popular products are Jelen pivo (deer beer) and the Pils Light, which comes in several different packaging solutions such as cans or stubbies. This brewery is also well known for its production of many soft drinks varieties, as well as Ice-Tea flavors.
Apatinska Pivara AD is one of the most technologically advanced facilities of its kind in Europe. Technology is constantly improving in part due to German involvement in the brewing process. The brewery itself is located in the central district of Apatin and is surrounded by public streets and houses. The factory is operational 24 hours a day, seven days a week.
In December 2003, Belgian-based brewing company Interbrew bought 99% stake in Apatinska pivara. In 2004, Interbrew merged with Brazilian beer company AmBev to form the new entity InBev, which has since then been the majority stakeholder in Apatinska pivara.
In April 2008, the company announced that its total beer sales during calendar year 2007 increased by 2 million hl, reaching 3.5 million hl.