The goal of the association is to promote Inari Sámi and its use. In 1997, the association established an Inari-Sámi language immersion program called Kielâpiervâl for 3-6-year-old children in a day care in Inari and Ivalo. The language-immersion program has been key in increasing the number of Inari Sámi speakers, especially amongst children and young adults. The association also publishes a number of books, textbooks, a calendar, films, music, etc. In addition, it puts out two Inari Sámi publications: the member bulletin Anarâš and the on-line Kierâš newspaper.