Afri-Cola is a cola soft drink produced in Germany. The trademark Afri-Cola was registered in 1931 by the company F. Blumhoffer Nachfolger GmbH. The same company also produced Bluna, an orange soft drink. Today the brand belongs to the Mineralbrunnen Überkingen-Teinach AG.
In the hard competition of the sixties, Afri-Cola lost its influence on the German market. The commercial designer and photographer Charles Wilp started a marketing campaign to regain its image. The still-famous slogan is "Everything is in Afri-Cola...". Today the rights to Afri-Cola and Bluna are owned by Mineralbrunnen Überkingen-Teinach AG. This company tried, in 1998, to use the retro trend to reintegrate these products into the German market, with some notable success to date. The taste of the 1998 drink, however, differed from that of the original. Also, the caffeine content was 250 mg/L up until 1998, which is unusually high. At the re-release, it had a content below 150 mg/L so that the content does not need to be listed on the bottle.
However, the new recipe was unpopular. The mixture was again changed to taste more like the original one, the caffeine content was increased in 2005 to around 200 mg/L and caffeine was again listed as an ingredient on the label. This mixture was also not sufficiently successful and on April 1, 2006 the company changed back to the original recipe, with caffeine content of 250 mg/L.
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