Marketing slogans have included "Advanced Medicine for Pain" and most recently "The Every Pain Reliever".
Throughout its history, Advil advertising often compared it to both aspirin and Tylenol portraying both as "old fashioned" or "out of date" drugs. For example, one print advertisement showed aspirin and Tylenol in the background with the years they came out (1898 and 1955 respectively) and Advil shown as "Today's" drug (except upon its introduction in 1984, when "1984" was shown). Another example is a television commercial (about mid to late 1990s) showing "flashbacks" of previous generations using aspirin or Tylenol and showing Advil as being used by the current generation.
The Advil[R] Congestion Relief Project Relieves Transportation Congestion in Albany to Help Get Students to Afterschool Programs.
May 08, 2012; As part of a nationwide effort to help communities fight congestion, Pfizer Consumer Healthcare, the makers of Advil[R]...