ad:tech expositions, LLC is a major interactive marketing and technology events company. Worldwide expositions and conferences held in New York, San Francisco, Chicago, London, Shanghai, Sydney, Hamburg, Paris and Singapore cover interactive marketing techniques and draw company executives from major corporations, such as MTV, Microsoft and Coca-Cola.

The attendee figures for ad:tech are growing together with the industry the expo caters for (for example ad:tech London 2006 had 5,245 attendees and the 2007 show had 6,385 total attendance). With thousands of attendees is ad:tech among the largest events in the internet marketing industry. In addition to the exposition does ad:tech provide several panels and educational sessions to various subjects of internet marketing, with high profile speakers and progressive panel discussions. Due to its significant role is ad:tech regularly the place and time when small and large companies in the space make important product or other important business announcements.

Ad:Tech Awards

During the New York or San Francisco show is the annual Ad:Tech Awards ceremony being held to honor companies for their accomplishments in the internet marketing industry. The first Ad:Tech awards ceremony was held in 1997. There are 25 awards categories for the 11th annual Ad:Tech Awards 2008 (San Francisco).

1. Best Word of Mouth Marketing Campaign
2. Best User Defined Experience
3. Best Use of Rich Media
4. Best Social Media Marketing Campaign
5. Best Search Marketing Strategy/Campaign
6. Best Search Engine Optimization Strategy/Campaign
7. Best Next Generation Ad
8. Best Multi-Cultural Campaign
9. Best Mobile Campaign
10. Best Micro Site
11. Best Large Format or Overlay Ad
12. Best Interactive Broadcast Ad
13. Best Integrated Campaign
14. Best Email Marketing Campaign
15. Best Direct Response Campaign
16. Best Consumer Campaign
17. Best Campaign Optimization
18. Best Business-to-Consumer Transaction Web Site
19. Best Business-to-Consumer Marketing Web Site
20. Best Business-to-Business Transaction Web Site
21. Best Business-to-Business Marketing Web Site
22. Best Business-to-Business Campaign
23. Best Branding Campaign
24. Best Banner Ad
25. Best Affiliate Marketing Campaign

Parent Company

Ad:tech expositions, LLC is part of dmg world media which is part of the international media giant Daily Mail and General Trust Plc (DMGT).

Advisory board

A distinctive feature of ad:tech is its large advisory board, made up of both industry and corporate individuals, such as Drew Ianni, Charles Buchwalter (Nielsen//NetRatings), Barbara Coll (WebMama.com), Michael Donahue (American Association of Advertising Agencies), Jim Garrity (Wachovia Corporation), Curt Hecht (GM Planworks), Benjamin Hill (formerly of Motorola. out as of March 2008), Edward Kim (Unilever), Kathleen Olvany Riordan (Kraft Foods), Bruce Rogers (Forbes), Brad Santeler (Kimberly-Clark), Dana Todd (SEMPO), Andy Walter (Procter & Gamble), and Mel Clements (The Coca-Cola Company).

External links

• Ad:Tech website
• Ad:Tech Awards Homepage

References