Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th in terms of revenue among advertising agencies worldwide. On May 18, 2007, Microsoft announced that it would acquire the company for $US 6 billion, making it the largest acquisition in Microsoft's history. The acquisition closed on August 10, 2007. aQuantive now forms part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.
MICROSOFT AGREES TO BUY AQUANTIVE FOR $6 BILLION THE DEAL: BLOCKBUSTER PRICE FOR ONLINE AD FIRM SURPRISES ANALYSTS.(News)
May 19, 2007; Byline: TODD BISHOP AND JOHN COOK P-I reporters Microsoft Corp.'s $6 billion acquisition of Seattle-based AQuantive Inc....