Definitions

AQuantive

AQuantive

aQuantive, Inc. is the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions.

Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th in terms of revenue among advertising agencies worldwide. On May 18, 2007, Microsoft announced that it would acquire the company for $US 6 billion, making it the largest acquisition in Microsoft's history. The acquisition closed on August 10, 2007. aQuantive now forms part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.

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