The Breast Cancer 3-Day supports its participants before the event by providing knowledgeable coaches, training assistance, fundraising advice, and a personal fundraising webpage. During the Breast Cancer 3-Day, participants are provided with three meals a day, snacks, liquids, mobile showers, port-a-potties, tents to sleep in, safety guidelines, and 24-hour medical support.
Each participant raises a minimum of $2,200, and the net proceeds fund breast cancer research and community outreach programs.
The 2008 series will be held in 14 cities:
| Chicago | August 8-10, 2008 |
| Boston | August 15-17, 2008 |
| Cleveland | August 22-24, 2008 |
| San Francisco Bay Area | September 5-7, 2008 |
| Seattle | September 12-14, 2008 |
| Twin Cities | September 19-21, 2008 |
| Michigan | September 26-28, 2008 |
| Washington, D.C. | October 3-5, 2008 |
| Philadelphia | October 17-19, 2008 |
| Atlanta | October 24-26, 2008 |
| Tampa Bay | October 31 - November 2, 2008 |
| Dallas/Fort Worth | November 7-9, 2008 |
| Arizona | November 14-16, 2008 |
| San Diego | November 21-23, 2008 |
Originally created and produced by Dan Pallotta in 1998 by Avon Products with production by Pallotta TeamWorks (also producer of the California AIDSRide among other AIDS Rides around the United States, Canada and Europe. These events were sponsored by Tanqueray) the 3-Day event became independently produced by ex Pallotta Teamworks Vice President Kevin Honeycutt and Avon and became the Avon Walk for Breast Cancer, a 39 mile walk over two days. Currently, the events are produced by Event 360, based in Chicago, IL.