Besides the daily press, 2512 is the only generalist publication in the Réunion since a competitor that was founded several months before 2512 went bankrupt in December 2006. Its content varies greatly, even if certain columns do appear on a regular basis, such as those on the media or the environment.
Although the editorial staff is only small, it prepares a dossier on a particular theme each month. Subjects that have already been treated include: the mobility of the inhabitants of the Réunion beyond their island, their relationships to their bodies, and their driving habits.
In general, a lot of space in the dossier and in the rest of the magazine is dedicated to interviews with local, national and international personalities. The journalists of 2512 have thus already conducted interviews with Xavier Bertrand, Ibrahim Dindar, Nassimah Dindar, Joëlle Écormier, Maud Fontenoy, Meddy Gerville, Johnny Griffin, Olivier Ker Ourio, Patricia Machado, Émilie Minatchy, Nathalie Natiembé, Monique Orphé, Patrick Poivre d'Arvor, Gilbert Pounia, Didier Robert, Jacques Robert, Natasha Saint-Pier, Louis Schweitzer, Davy Sicard, Paul Vergès and Firmin Viry, the singer.
Each edition of 2512 is divided into three sections:
The magazine is published by a printing house called L'Ours et la Prose, a limited liability company with shares worth 21,000 euros. It is located at 112 rue Sainte-Marie, in Saint-Denis. The three shareholders and co-directors are Thierry Caro, Stéphane Cazanove and David-Alexandre Techer, young inhabitants of the Réunion who were all 24 years old at the founding of the company.
An alumnus of the Institut d'études politiques in Lille, Caro is the editor-in-chief and the director of publication. Cazanove was previously a physical education teacher at a private college in the island’s capital city. He is the commercial director. Techer is the artistic director.
The magazine targets those interested in culture, young people and public servants. It is sold for €3.50 and is distributed to all the principle points of sale in Réunion by the Agence réunionnaise de distribution de la presse, a local subsidiary of Nouvelles messageries de la presse parisienne which holds a monopoly over this market in Réunion.