15 minutes of fame (or famous for 15 minutes) is an expression coined by the American artist Andy Warhol. It refers to the fleeting condition of celebrity that grabs onto an object of media attention, then passes to some new object as soon as people's attention spans are exhausted. It is often used in reference to figures in the entertainment industry and other areas of popular culture.
Becoming bored with continually being asked about this particular statement, Warhol deliberately tried to confuse interviewers by changing the statement variously to "In the future 15 people will be famous" and "In 15 minutes everybody will be famous.
The age of reality television has seen the comment wryly updated as: "In the future, everyone will be obscure for 15 minutes. The British artist Banksy has done a sculpture of a TV that has "In the future, everyone will be anonymous for 15 minutes" written on its screen.
A more recent adaptation of Warhol's quip, possibly prompted by the rise of online social networking, blogging, and similar online phenomena, is the claim that "In the future, everyone will be famous to fifteen people" (or, in some renditions, "On the Web, everyone will be famous to fifteen people"). This quote was said to have originated with the Scottish artist Momus.
The quote has also been paraphrased as "15 seconds of fame."