Founded by Daniel Robertson in 2005 Fishpond.com.au.
The company launched 'Sell Yours,' in 2005. A classifieds style element, that allowed public users to sell their own products through Fishpond's high traffic site. This move diversified the supplier base for many products, giving shoppers greater choice.
'Cash Rewards' is Fishpond's loyalty program, whereby users are given account credits for: writing product reviews and als using the 'Sell Yours' program. These account credits can be applied to future purchases.
'Search term recommendations' In an attempt to replicate Google's sophisticated search term recommendations (for when you mis spell something) Fishpond's engineers introduced their own system in May 2007. This is still in beta.
'Affiliate Program' Fishpond operates an affiliate along the lines of Amazon Associates. The Fishpond program offers 10% commission on all referred sales and caters
'Linked Lists' Lists of award winning and bestselling products, continually updated.
'Text Vouchers' Gift vouchers delivered to mobile phones as text or picture messages
'Product recommendations' Shoppers are shown the 'most desired' and 'most popular' products.
'Wishlist' Shoppers can add products to this list for purchase at a later date, or to send to friend who might want to purchase an item or items on the list as a present.
'Multiple Payment Methods' Shoppers are not restricted to credit card payments. They can use Paypal, bank transfer or cheque as well.