Every week, readers submit their questions based on Mexicans, including their customs, labor issues, and illegal immigration. Arellano responds to these questions in a politically incorrect manner often starting with the words "Dear Gabacho." The column now appears in 38 newspapers across the country and has a weekly circulation of more than 2 million. Arellano has won numerous awards for the column, including the 2006 and 2008 Best Non-Political Column in a large-circulation weekly from the Association of Alternative Newsweeklies, the 2007 Presidents Award from the Los Angeles Press Club and an Impacto Award from the National Hispanic Media Coalition, and a 2008 Latino Spirit award from the California Latino Legislative Caucus. His email is email@example.com.
On May 1, 2007, Reuters featured the column on its news homepage under the "Oddly Enough" heading.